How To Use Facebook & LinkedIn
To Generate Sales Enquiries and
Hard Cash For Your Business…

 

Over the last few years there’s been an awful lot of unfounded hype and rubbish talked about using social media to grow businesses, but my big concern has always been that it’s very easy to spend hundreds of hours tweeting, posting and updating on various social media sites, without ever seeing any direct correlation with lead generation and increased sales.

 

Now don’t get me wrong, I’m not saying that nobody is getting any benefit from this activity, but for the vast majority of time strapped businesses, there are far more productive and profitable marketing activities that you should be concentrating on.

 

And when it comes to harnessing the power of social networks, and particularly Facebook, then there is a huge opportunity to quickly and profitably bring in customers and cash into your business.

 

If you are unsure of the best strategies to follow, or how to set up your campaigns, we will help you with a ‘done for you’ service, or by coaching and mentoring you as you learn and apply the key strategies and techniques for success. Here is an outline of our ‘done for you’ service:

 

Step 1: Offer Creation

If required, we will interview you, research, write and design your Free Report, checklist or other resource, usually up to 6 pages, or we’ll create a screen recorded video if more appropriate. This includes writing your call-to-action for a free consultation, survey or other next step in your sales process.

 

Step 2: Writing your ads or sponsored posts

To promote the report, video, or other offer, including at least two different versions to test, and creating two different images to include in the tests.

 

Then we’ll create your posts within the Facebook platform, research your ideal target audiences, create customs audiences and lookalike audiences if you have email data, arrange remarketing ads to your page visitors, plus organise your campaign and bidding strategy, add in necessary tracking code, and report the results back to you.

Step 3: We then need to write the copy and create your Landing pages to offer the free resource.

We would initially test two different landing page designs, and track conversions of clicks to sign-ups. We will also create the ‘Thank-you’ pages where prospects can access the free resource.

 

Step 4: The sales conversion funnel

We will help you create the most compelling sales conversion funnel, by considering email auto-responders, direct mail, online applications, telephone consultations, demonstrations and other sales strategies to maximise completion of new orders.

 

This sequence of funnel events will obviously vary according to your business and market-place, and will be quoted for separately, if required.

 

As a broad guide, your total campaign cost will be in the region of £1,500 – £3,000 +VAT, depending on your specific circumstances and the complexity of your business and sales process.

 

If you would like us to manage ongoing monthly testing of new offers, audience Ad sets, writing of new posts, and testing variations of landing pages, plus reporting of results, this again will be quoted on a case by case basis.

 

If you would like to find out more about this service, email Sally@common-sense-marketing.com or call her on 01692 538800 to have a chat.