'Common-Sense Marketing'

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Direct Mail Campaign Service

 

Did you know that the vast majority of businesses settle for a mere fraction of the profits they could be making with direct mail campaigns — anywhere from 50%-500% less because they have no idea that they’re making some critical mistakes.

 

If your direct mail campaigns or sales letters are not getting the results you expected, (or achieving the type of results that these letters delivered) we’d like to recommend you use our Direct Mail Campaign Service to capture all the potential responses you’re missing out on.

 

How does the Direct Mail Campaign Service Work?

 

In an initial discussion with yourselves, which is normally done by telephone consultation, the overall objective of the mailer/s is identified, along with the strategies with which this is to be achieved.

 

We will advise you regarding the quality of your database in relation to the objective of the campaign, or provide advice on obtaining a suitable high quality list.

 

We ask for testimonials /case studies and product results for use in your letter, to provide proof of the solutions and benefits that are claimed.

 

An offer or free resource is often written into the letter to increase response and widen the appeal of your letter’s.

 

We use these resources to write a letter or series of letters which can be used repeatedly as a lead generation tool delivering a constant flow of new clients and customers.

 

Once the letter is written and agreed with you, we print it with your logo and company details, stamp it and post it for you.

 

The cost for the full Direct Mail Campaign Service is approximately £1,200 + Vat per mailing (plus the cost of printing, stamps and envelopes).

 

To discuss your requirements without any obligation please call Sally on 01692 538800 or email sally@common-sense-marketing.com

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MARKETING RESULTS

“Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.
We are doing some great work on maintaining contact with the” click throughs”, advertising leads and the ever growing database.” Martin Clarke, MD, Clarke Rendall

 

“I’m very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn’t normally have considered.

As a result of Richard’s strategies, I can see turnover increasing by £500,000 – £1,000,000 in the next 5 years, despite the recession” Richard Smith, MD, GPS Document Management

 

“The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year.  The time spent with Richard and his team was  really worthwhile. “ Jenny Henderson, Business to Business Exhibitions

 

“Thank goodness! Something in Richard’s email headline made me read it instead of deleting it immediately. Richard’s Marketing Report and the Common-Sense-Marketing website has been the key to opening my mind to far more effective marketing strategies. I totally understood his methodology and ideas, and I now know what I have to do!” Michael Wetherill DeVere Homes

 

” Conservatively, I estimate the ideas Richard covered to be worth £ 50,000 to my business. Any business would be foolish to pass up this opportunity to review and sharpen up their marketing.” Roy Rose, Managing Director, Ideal Offices plc

 

” Since I started working with Richard, at the half year point this year we’ve done twice as much business as last year. And I’m estimating that if I carry on using Richard’s help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It’s readily achievable. “ Julie Jerrum, Blu Bel

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