Create A Marketing Strategy
To Out-sell All Your Competition
To grow your business your marketing strategy needs to get inside the mind (and the ego) of your ideal prospect.
FREE Marketing Strategy Report:
Here are two of the most important marketing strategy questions you can ever ask yourself, and my best-reasoned answers for you to consider.
There are at least five KEY strategies that all businesses MUST
employ to gain maximum sales and profits
Here is the first critical strategy to consider for your business:
Your marketing strategy must explain the reasons why
people should believe what you are saying …
(Your enquiries and sales will improve dramatically if you do)
For any marketing strategy to work, you must provide substantiation of the claims you make.
If you don’t include a reason why, your sales message is simply a bland generalisation. It has no real substance or persuasive reason for anyone to believe you. What your marketing strategy is actually saying is “Here’s my product, trust me it’s really good; I haven’t made the effort to tell you exactly why it’s just right for you, but you should buy it anyway!”
But would you buy anything on a trust me and see basis? Of course you wouldn’t! So don’t expect you prospects or customers to either.
Why should your prospects prefer your offering rather than another supplier? Why does it meet my requirements, solve my problems, make me look good? Why? Why? Why?
Your customers are intelligent, curious people…
They are interested, but choosy.They will naturally ask questions about any messages they are presented with.
The more your marketing strategy can satisfy their curiosity, feed their intellect and answer their doubts with reasons why your service will deliver what you say it will, the more you will convert to your company.
You want prospects to fully appreciate the experience and expertise that goes into providing a level of service that is not delivered by other suppliers. Too often buyers are credited with a far greater understanding of exactly what work takes place than is actually the case.
An informed and educated prospect is a prospect ready to buy.
” I think the time spent with Richard really helped me to understand that a strategy is crucial to achieve the success we are striving for. And my book plays the main role in our strategy.
All the strategies discussed with Richard are being put into place. The website changes are due for completion this week.
We are in the the process of creating joint ventures -promoting the book. These will begin to take shape once the book is printed.
We are very busy – and the work is also increasing!
Would have no hesitation recommending Richard to anyone -whatever the size of company. “
Matthew Bishop, Morgan Bishop, Bespoke Conservatory Builders