Create A Marketing Strategy
To Out-sell All Your Competition

To grow your business your marketing strategy needs to get inside the mind (and the ego) of your ideal prospect.

FREE Marketing Strategy Report:

Here are two of the most important marketing strategy questions you can ever ask yourself, and my best-reasoned answers for you to consider.

There are at least five KEY strategies that all businesses MUST
employ to gain maximum sales and profits

Here is the first critical strategy to consider for your business:

Your marketing strategy must explain the reasons why
people should believe what you are saying …

(Your enquiries and sales will improve dramatically if you do)

For any marketing strategy to work, you must provide substantiation of the claims you make.

If you don’t include a reason why, your sales message is simply a bland generalisation. It has no real substance or persuasive reason for anyone to believe you. What your marketing strategy is actually saying is “Here’s my product, trust me it’s really good; I haven’t made the effort to tell you exactly why it’s just right for you, but you should buy it anyway!”

But would you buy anything on a trust me and see basis? Of course you wouldn’t! So don’t expect you prospects or customers to either.

Why should your prospects prefer your offering rather than another supplier? Why does it meet my requirements, solve my problems, make me look good? Why? Why? Why?

Your customers are intelligent, curious people…

They are interested, but choosy.They will naturally ask questions about any messages they are presented with.

The more your marketing strategy can satisfy their curiosity, feed their intellect and answer their doubts with reasons why your service will deliver what you say it will, the more you will convert to your company.

You want prospects to fully appreciate the experience and expertise that goes into providing a level of service that is not delivered by other suppliers. Too often buyers are credited with a far greater understanding of exactly what work takes place than is actually the case.

An informed and educated prospect is a prospect ready to buy.

WHY YOUR MARKETING STRATEGY MUST EXPLAIN WHAT YOU SELL IN DETAIL

FRONT-END, BACK END MARKETING STRATEGY

SALES LETTER STRATEGIES AND EXAMPLES

” I think the time spent with Richard really helped me to understand that a strategy is crucial to achieve the success we are striving for. And my book plays the main role in our strategy.

All the strategies discussed with Richard are being put into place. The website changes are due for completion this week.

We are in the the process of creating joint ventures -promoting the book. These will begin to take shape once the book is printed.

We are very busy – and the work is also increasing!

Would have no hesitation recommending Richard to anyone -whatever the size of company. “

Matthew Bishop, Morgan Bishop, Bespoke Conservatory Builders

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Your Marketing Strategy Must Accomodate The Psycology Of Buying Cycles —

Understand this and you will understand your customers…

First: the customer has to be in the market for the product or service that you’re offering. Everyone is not your potential market, even if you had an everyday product. Your prospect first sees your print ad, sales letter, insert or flyer, or hears your radio ad, telemarketing call or sales presentation, and decides whether it is a relevant message or not.

Second: your prospect judges your offer, and compares its value with competing products or services. Is it in an affordable price band? Does it provided benefits he or she wants, needs, desires and aspires to?

Third: many people buy on an emotional basis. Buyer emotions affect nearly all purchases by some degree or other. Most people will first decide to buy based on emotional factors, and then look to justify their urge to buy with logical reasons.

Fourth: the need to justify the purchase decision extends beyond the customer himself. The buyer often has to justify the decision to buy from you to other people: family, friends, colleagues, in order to feel good about the purchase him or herself.

You persuade prospects by providing logical, supporting facts, justifying the purchase by making it seem a smart decision. The more your prospective customer learns about your offer, the more he or she can judge its suitability, become emotionally attached to it, and be able to justifying buying from you.

Are you open to a constructive review of your existing marketing strategy?

Call our office on 01692 538800 for an informal discussion with one of our consultants, and if we feel you will benefit, we will offer to do a 20-point benchmark review of your existing marketing approach.

(This review is subject to availability).

Some of the benchmarks we will review include:

Do you have a way of continually building your prospect list?
What evidence of results do you include in your marketing?
Do you test different compelling offers at the ‘front-end’ of your sales funnel?
Is your copywriting tapping into the emotional triggers of your prospects?
What strategies are employed to maximise the lifetime value of your
customers?

Whether your business is large and expanding, or you are only just starting to find your feet, working with marketing consultants who ‘practice what they preach’ will have a major impact on your sales and profit results.

Create A Marketing Strategy To Out-sell All Your Competition