facebook Sponsored Posts and Pay-per-click Advertising
> How to target your ideal prospects
> creating magnetic sponsored posts
> using images
> headlines, links and bullets.
Additional Resources:
1) facebook ‘Ads Product Guide’ which explains the different types of ad and their dimensions.
2) Click here to see a PDF about Best Practices for Using the New Campaign Structure
Advanced Facebook Strategies
>> Improving the Targeting of your Sponsored Posts
>> How to Create Custom Audiences and Lookalike Audiences
>> Conversion Tracking: How to Set it Up